Listing optimization
Found, then chosen
Keyword + category research plus a rewritten conversion-focused description. Both, because one without the other leaves money on the table.
Book Launch Proposal
Not a list of setup tasks. A system that gets the book found, turns the click into a sale, and builds Dieter an audience he owns, ready and waiting for the next book.
The core idea
Keywords, a Goodreads page, a few early readers are plumbing; they don't answer the two questions that sell books — where do you send interested people, and how do you keep them so they buy the next book. So this is a system, not a task list, already half-built thanks to the backlist and the sequel on the site.
What actually moves the needle
What is included
Listing optimization
Keyword + category research plus a rewritten conversion-focused description. Both, because one without the other leaves money on the table.
Launch reader team
A small opt-in advance-reader group, real people given the book early for an honest review, drawn from Dieter's network and the readers of his first two books. No campaign, no pressure.
ToS-safeGoodreads presence
Author profile + book page set up properly; quick to do, so included rather than billed separately.
Author site & email capture
A clean page with buy links and an email signup giving away the sample chapter. The current site presents the books but can't capture a visitor, so everyone leaves without a trace. This sells the next book on day one.
Highest-return assetBefore a cent goes into promotion
I read the book and cover closely; none of this is big, and it's not a service I'm selling — just the right order, because reviewers flag small errors.
On the cover —
a Novel based of true experiences → should be "based on," or stronger, "inspired by true events" (the phrase the market knows).children ,and — stray space before the comma.Make the brand agree with itself —
St. Maarten; elsewhere Sint Maarten / St. Martin.Majorca, most copy uses Mallorca. Pick one everywhere.A Second Chance at Life vs site a fall from grace and path to redemption. Choose one primary tagline.Inside the book (one proofread pass) —
Columbia vs Colombia; the name Cristina vs Cristiana; carnegy hall → Carnegie Hall; to much time → too much; plus a few dropped words.Optional, once the listing is live
Amazon Ads targeting readers of comparable authors, plus a booking on a clean, faith-friendly fiction promo list. Start after launch, advertising a listing we already know converts.
Investment
Core Launch System
Listing optimization, launch reader team, Goodreads, author site & email capture.
Phase 2 · Amazon Ads + promo setup
Optional, after launch.
Figures are a starting point and can be tuned to scope.
One honest note
Free of charge
Before any promotion, the manuscript and cover need one proofread pass (the items above); fixing them first protects everything spent after; not something I'm charging for — I'd rather tell you now than let a reviewer tell you later.