Book Launch Proposal

A launch system for Fabrizio.

Not a list of setup tasks. A system that gets the book found, turns the click into a sale, and builds Dieter an audience he owns, ready and waiting for the next book.

Prepared for

Dieter Schaede

Prepared by

James Metzger · jgmetzger.

Re

Fabrizio · Worldwide launch

The core idea

Most pre-launch work stops at setup.

Keywords, a Goodreads page, a few early readers are plumbing; they don't answer the two questions that sell books — where do you send interested people, and how do you keep them so they buy the next book. So this is a system, not a task list, already half-built thanks to the backlist and the sequel on the site.

What actually moves the needle

The honest order of impact.

01A listing that converts — the description is what turns a browser into a buyer.
02A home base you own — a page with email signup; one-week launch vs compounding audience.
03Honest early reviews — a small opt-in reader group; reviews Amazon won't strip.
04Targeted discovery — paid placement to readers who already buy books like this.

What is included

The Core Launch System.

Listing optimization

Found, then chosen

Keyword + category research plus a rewritten conversion-focused description. Both, because one without the other leaves money on the table.

Launch reader team

Honest advance readers

A small opt-in advance-reader group, real people given the book early for an honest review, drawn from Dieter's network and the readers of his first two books. No campaign, no pressure.

ToS-safe

Goodreads presence

Set up properly

Author profile + book page set up properly; quick to do, so included rather than billed separately.

Author site & email capture

A home base you own

A clean page with buy links and an email signup giving away the sample chapter. The current site presents the books but can't capture a visitor, so everyone leaves without a trace. This sells the next book on day one.

Highest-return asset

Before a cent goes into promotion

A few things to fix first.

I read the book and cover closely; none of this is big, and it's not a service I'm selling — just the right order, because reviewers flag small errors.

The Fabrizio book cover, showing the title, tagline and author name.
The tagline sits in the most visible spot on the book. Worth getting exactly right before print.

On the cover —

  1. 01Tagline reads a Novel based of true experiences → should be "based on," or stronger, "inspired by true events" (the phrase the market knows).
  2. 02Author bio has children ,and — stray space before the comma.

Make the brand agree with itself —

  1. 03Pick ONE island spelling — bio says St. Maarten; elsewhere Sint Maarten / St. Martin.
  2. 04Cover says Majorca, most copy uses Mallorca. Pick one everywhere.
  3. 05Positioning line differs: cover A Second Chance at Life vs site a fall from grace and path to redemption. Choose one primary tagline.

Inside the book (one proofread pass) —

  1. 06Columbia vs Colombia; the name Cristina vs Cristiana; carnegy hall → Carnegie Hall; to much time → too much; plus a few dropped words.
  2. 07All minor, all fixable in a single edit. Cheap to do, expensive to skip.

Optional, once the listing is live

Phase 2: the growth engine.

Amazon Ads targeting readers of comparable authors, plus a booking on a clean, faith-friendly fiction promo list. Start after launch, advertising a listing we already know converts.

Investment

Clear scope. Clear price.

Core Launch System

Listing optimization, launch reader team, Goodreads, author site & email capture.

€1,200
Complete foundation

Phase 2 · Amazon Ads + promo setup

Optional, after launch.

€400
+ ad spend

Figures are a starting point and can be tuned to scope.

One honest note

Free of charge

Before any promotion, the manuscript and cover need one proofread pass (the items above); fixing them first protects everything spent after; not something I'm charging for — I'd rather tell you now than let a reviewer tell you later.

Fewer promises, all of them kept.

James